Our society has long heard about the decline of the newspaper industry... however I don't believe our society was ready to admit that the newspaper industry is officially on it's deathbed. The newspaper industry has been hit hard by increased online competition and the economic crisis. Traditional media companies have been left with declining sales/ profits; forcing them to to cope by reducing workforce and/or cutting or suspending dividends altogether.
As of late a revolution has occured across the society of young people and how they are accessing the news. They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a god-like figure from above to tell them what’s important. Instead, they want their news on demand, when it and how it works for them. They want complete control over their media, instead of being controlled by it. We need to realize that the next generation of individuals accessing news and information, have a different set of expectations about the kind of news they will get, including when and how they will get it, where they will get it from, and who they will get it from.
While our society may be seeing the death of print journalism, this is certainly not the death of journalism. There will always be an audience for good stories and there will always be talented writers willing to dedicate the time to write the story. However the difference is, now you'll have to scroll down instead of turn the page to read them.
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America will have to admit that newspapers are becoming obsolete as our society advances. America grew up in a culture where it was normal to see people reading the paper in the mornings as they began their day. Society has become more technologically advance and those that don‘t evolve with the trend will be left behind. As our economy crumbles further into ashes we’ve come to cross out things that will no longer benefit us in this current economy. Sadly newspapers are one of them.
ReplyDeleteIn order to survive and thrive newspapers have evolved into other mediums. The internet is advancing further and pulling the strings of our society. The reason why I say this is because almost everything is being controlled by the internet. There are places in the internet where you can shop for cars, furniture and even order pizza, which I find to be the most outrageous. It’s not normal in our culture to order pizza online, it‘s just odd. The huge media companies will then have to establish a new system to approach the new change of going online. They will have to create new jobs and positions for their news to be carried into the internet.
You’ve also mention that the young people are now revolutionizing how they get their news. Online blogs and cell phone have become a trend among young people. They don’t enjoy or agree on the news they get from official sources, so they take it to the blogs to express their opinions and views on those topics. Cell phones also can be use to send mass news to people as it happens as well as record images of a certain event. Silverblatt mentions that in citizen journalism they call attention to the under look things reported in the mainstream media. The citizens pull up under reported items and put them into light so multiple perspectives can be observed.
Yes, journalism will never die. As long as there are news and people willing to report news, journalism will live and flourish until there are no more mediums for news to be reported on.
An interesting article on citizen journalism:
http://www.gmanews.tv/story/116174/Traditional-reporting-in-the-age-of-citizen-journalism